![]() We set up a chat sessions with Lynsey on Fox.com and a chat with all of the cast members on .īroadcast: With teens being our primary target audience, we realized that both online and broadcast media were our main channels for viewership. We secured front-page features on AOL’s Family Page for Lynsey and Griffin Frazen along with links to the “Grounded for Life” web page and a virtual tour of the set. Our main goal being to position her along the same lines as the cast of “Seventh Heaven” and “That 70’s Show.” Our plan was to place Lynsey along with other cast members on different chats and web pages, resulting in a ratings jump and traffic to the newly developed “Grounded for Life” website. Lynsey Bartilson, playing the role of 16-year-old Lily was our primary driving force in the teen sector. Teens can access the same information and pictures, if not more, through Internet access at school or at home. Magazines running from $2 - $5 dollars a piece are costly for teens getting by on a weekly allowance from their parents. Online: Our research indicated that teens are looking more and more to websites for their favorite stars rather than the teen magazines. We had to convince the media that this show was worthy of their attention and had staying power. Our second challenge had to deal with the fact that the show had only been picked up for six initial episodes, making it difficult to get journalists to write about it since they were unsure if it would be on the air past six weeks. Our challenge was to raise press awareness for each of the cast members and the show, which was difficult due to the fact that the cast was primarily unknowns. Therefore, the media was reluctant to focus their attention on him so soon after. Donal Logue had recently starred in a popular independent film, “The Tao of Steve” and had done a great deal of publicity surrounding the film. ![]() We met with each of the cast members’ representatives to discuss the level of promotion that each member would be able to give the show due to their work schedules and other time constraints.Īlthough all cast members previously had a variety of parts in numerous projects, none of them were established television or film stars. We held strategic meetings with both our LA and New York based teams to determine a plan that would cast a spotlight on the show. Adults related to the parents Sean and Claudia and their situations. ![]() What teens liked about the show was that the kids were often more witty than the adults. Through test screenings and focus groups, we determined, that the show had a tremendous appeal to teens. The concept of the show was young parents who vacillate between accepting parental responsibilities and rejecting them because of their own immaturity. We did research to determine which elements of the show would appeal to which demographics. “Grounded For Life” was conceived to appeal to a wide variety of viewers. Drive tune-in to the show to garner strong ratings.Build recognition for the cast members in both the teen and adult media.Brand the show so that it speaks to its targeted audience.Create a highly successful multi-tiered launch campaign to draw attention to “Grounded for Life.”.Our challenge was to create enough media interest to drive viewership so that the show would receive a full season pick-up. The series received an order of six episodes and debuted on Wednesday January 10 th, 2001 on the FOX Television Network at 8:30 p.m. We were hired to launch the new primetime sitcom, “Grounded for Life”.
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